1. STOP Using Expired Mascara

Simple but often overlooked. Your mascara expires. And when it does, the chemicals in it harm your lash strength.

2. STOP Using Heated Lash Curlers

They make your lashes bendy, leading to even easier breakage.

3. STOP Using Harsh Mascara

Non-hypoallergenic mascara (one that contains preservatives) can irritate your eyes, making you rub them more frequently. This results in lash loss. Always use a pH balanced, gentle product.

4. STOP Using Water-Proof Lash Products

Water-proof mascaras are a nightmare to get off. They dry out mature lashes, making them thinner, and more prone to breakage.

5. STOP Pulling Out Falsies

Most false lashes come with cheap adhesives. Pulling them out leads to broken and damaged lashes. For women over 50, this means more lash problems.

6. STOP Using Mascaras Meant for 20-Year-Olds

This one is HUGE. Most mascaras that you see in the market today don’t cater to mature women.

·      They DON’T have wands to separate and coat thin, tiny lashes. This creates lumps.

·      They ARE NOT hypoallergenic. You get red, watery, irritated eyes. And smearing.

·      They DRY OUT lashes with water-proof formula. Mascara on dry lashes flakes.

·      They ARE NOT easy to take off! And further damage lashes over a period of time.

Is That It? Will You Never Look Your Best, and Wake Up to More Thin, Sparse Lashes?

When you’re in your 50s, 60s, 70s, or 80s, forgetting the firmness and the resilience of youth can be quite difficult. Mature women go through changes in their hormone levels that alter their looks.

The Trick Is To LOVE Yourself For The Way You Are Now

Find products that support your needs in the present. Not mimic the advice of 20-year-old YouTubers.

Shooting selfies but not sharing them because your eyes look dull without your sweeping lashes is not fair…

Having to invest hundreds of dollars in lash extensions that actually deteriorate lash quality is not fair…

Luckily, we at Avon have products that do.

You Can Be Above 50, 60, 70, or 80 AND Find Your Favorite Mascara!! It’s Possible. We have surveyed thousands of mature women and found their most pressing lash problems.

If You Are A Silver Beauty, And You Are Fed Up Of Mediocre Mascaras With Big Promises, Look For A Product That Has The Following:

·      Wand that’s designed to separate thin, tiny lashes

·      Water-resistant formula that’s NOT waterproof

·      The ability to coat sparse lashes

·      Buildable formula that actually works

·      Hypoallergenic base

·      VITAMINS that double up as a lash booster

Finally, a Mascara That Has EVERYTHING You Want. You’ll Give It 10 Stars Like 99% Of Our Customers! Created For Women Over 50. 100% Elongation Guaranteed.

Most Asked Questions

Eyelash tips – even for mature eyes – seem to stop short of including silver queens on the other side of 60. This has to change. A mascara that is designed to target and heal post-menopause issues is one that can take on the beauty and lash woes of 70-year-olds too.

Main Problems Faced by Women Over 70

·      Rapid lash thinning due to the body’s inability to absorb nutrients through diet.

·      Tired cardiovascular system, leading to slow blood circulation and slow lash growth cycles.

·      Lash breakage due to chemicals or repetitive motion like rubbing the eyes.

·      Eye sensitivity exacerbated by eye products full of toxins and not hypoallergenic.

To counter this, eyelash tips and tricks aren’t enough. The answer lies in finding the best mascara for mature, sparse lashes.

Qualities of the Best Mascara for Mature, Sparse Lashes

·      Infusion of Vitamins A, B, C, E, and H in a base of essential fatty acid-rich olive oil and avocado oil – to deliver hydration and nourishment straight to parched, thin, 70s eyelashes.

·      A wand or applicator that combs, separates, elongates, and also reinvigorates tired lashes back to their glory.

·      Healing instead of hiding. Chemicals provide a boost in the now, but that’s not sustainable. Bioactive nutrients from premium herbs order lash follicles to shorten the lash growth cycle and also stimulate the growth of new lashes.

·      pH balanced, vegan, certified organic, cruelty-free, and hypoallergenic (tested with 1200 mature queens).

A formulation with these qualities is fit to be the ideal mascara for mature thinning lashes – be it for women in their 50s and 60s or their 70s.

Application Tips for PrimeLash Mascara

Apply mascara before your complexion makeup so you can easily remove any mascara that gets on your eyelids or under your eyes. To prevent this altogether, it is recommended to hold a business card on your lash line to block the wand from hitting your lids or brows.

PrimeLash Risk-Free Trial

100% Money-Back Guaranteed!

Price and hesitation should never come between you and a Prime product that’ll lift your confidence. That’s why we have a no questions asked, 30-day money-back guarantee.

Customer Satisfaction

99% of women ADORE PrimeLash. We won’t be mad if you’re in the 1% that, for some reason, don’t. Send us back the bottle, even if it’s empty.

Get more helpful tips here

So, why not give PrimeLash a try? We truly believe it could be the game-changer in your beauty routine. Remember, we’re here cheering for you every step of the way, and we can’t wait for you to fall in love with your lashes all over again. If you have any questions or need some advice, don’t hesitate to reach out. We’re always here to help! Go on, treat yourself – you deserve it!